SPARK Powered by StreetAway© PRIVACY POLICY

Registered: England and Wales

Registration No.: 08096842 

Latest Revision: October 04, 2021




This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data’.

By visiting, ‘Website’) or our SPARK powered by StreetAway®, StreetAway® application (our ‘App’) you accept and consent to the practices described in this Privacy Notice including the processing of your personal data under this lawful basis.

In this Privacy Notice, we seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices, Transparency and Control’.


Who We Are

More formally, we are New Apex Ltd. We are a company registered in England and Wales with Company number 08096842 and our registered office is at i6 Charlotte Square, Newcastle upon Tyne, NE1 4XF.

We are registered with the Information Commissioners Office under registration number ICO NUMBER ZA431180.

For the purposes of the DPA and in-line with the GDPR, New Apex Ltd is the Data Controller.

If you have any concerns about the way we use your information or any questions about this Privacy Notice, please let us know. We can be contacted via email at, or you can write to us at the address above.

For the purposes of this Privacy Notice ‘Services’ refers to the commercial services that we offer to our business clients and App users.

StreetAway ® is a registered trademark of New Apex Ltd

What we do with your information

We will use your information to:

We compile statistics about user trends on our Website, which are used by third party organisations to understand how users interact with businesses, brands and one another online and to advise about these things. These statistics are drawn from a dataset which does not contain any information from which you can be identified.

If you are a previous or existing customer of New Apex Ltd prior to the date of this Notice then any communication sent to you will be sent on the legal basis of legitimate interests unless you have provided direct consent to be contacted by us already or at any point in the future.


Information we collect from you

We will collect and process the following information about you:

Information you give usthis is information about you that you give us by filling in forms on our Website or by corresponding with us by phone, email or otherwise.  We only request from you the minimum data required for you to use our service.

The information we require from you to sign up to our mailing list will include your last name and your email address.

If you register to use our Services then you can sign up via Google Plus, Facebook or email.  If you register via email we will ask you for your full name, an email address and a mobile number.  You may also want to add a profile picture to your account too but this is not compulsory.  If your register with GooglePlus or Facebook Connect then you should view how they handle your data by visiting their website’s here and here.

Information we collect about you Whenever you visit our Website or our App we may automatically collect the following information:

technical information – including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

information about your visit – this includes the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), pages you have visited, page response times, download errors, length of visits to certain page and page interaction information (such as scrolling, clicks, and mouse-overs).

Information we receive from other sources – This is the information we receive about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this Website. We will also have told you for what purpose we will share and combine your data. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.


Where we hold and what we do with your information

The information and content held on our Website & Digital Service is deployed geographically to maximise user experience. All information that could identify individuals within the European Union is stored exclusively within the European Union.  We will never share your user information with third parties for promotional purposes.

Our Website & Digital Service are hosted by Amazon Web Servers (AWS) who are contracted by us for the provision of technical services. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with AWS you can view their Privacy Notice, amongst their other policies here. Our address is hosted using WordPress CMS who’s website you can view here.

We deliver our newsletter and other related emails to you using MailChimp and you can read more about how MailChimp handle your personal data by visiting their website here.

We use Hubspot for our customer relationship management (CRM) system and you can view their website here.

We use Zendesk to provide our customer support to you via live chat and the support website.  If you want to learn more about Zendesk and their use of data then you can do so by visiting their website.

Our nominated payment processors are listed below

Stripe and you can view how Stripe hold your information by visiting their website here.  We will at no time have access to your full payment details.

Tidy Pay and you can view how Tidy Pay hold your information by visiting their website here.  We will at no time have access to your full payment details.

Viva Wallet and you can view how Viva Wallet hold your information by visiting their website here.  We will at no time have access to your full payment details.

Elavon and you can view how Elavon hold your information by visiting their website here.  We will at no time have access to your full payment details.

DOJO/Paymentsense and you can view how DOJO/Paymentsense hold your information by visiting their website here.  We will at no time have access to your full payment details.

Opayo (formerly SAGE PAY) and you can view how Opayo hold your information by visiting their website here.  We will at no time have access to your full payment details.


We may also disclose your information to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.


What we do to ensure the security of your personal information

We take the security of your personal data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make the security of your data a key part of the way we do business.

We have policies and practices in place that not only ensure our compliance under the DPA but also the GDPR, including training and adequate procedures put in place for any staff that handle or have access to sensitive information.


Your rights regarding your personal information

We may contact you via email or via notification with updates about the services that we offer or any changes that we have made to our Website.

You can opt in or out at any time by clicking the ‘Unsubscribe’ link in our emails.

You can turn off notifications at any point by following this guide for iOS here or for Android here.

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which our service may be advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we are not responsible or liable for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.


Your Rights

You have the right to find out about what information we hold about you. You can exercise that right by contacting us and we will send you any request for information in a suitable electronic form within 20 working days.  To make a request for information please contact and a member of our team will be in touch.

If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date.  If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.

You have the right ‘to be forgotten’ and to have your personal identifiable information permanently deleted from our systems.  Again, if you would like to exercise this right then please contact us at

There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems.


How long we hold your information for

At New Apex Ltd we have procedures in place to regularly review every 6 months what personal data we hold.  If you have not interacted with us or accessed our services during this or the subsequent period then we will delete your personal data from our systems, but will send you an email first informing you of our intention to do so.  Of course, you have the right to forgotten at any point and can find out more about this in the ‘Access to Information’ section above.


Changes to this Privacy Notice

Any changes we may make to our Privacy Notice in the future will be posted on this page. Should you register to use our Services at some point in the future then you will be notified of any changes when you next log in to make use of those Services. The new terms may be displayed on-screen and you will be required to read and accept them to continue your use of our services.


Our Cookie Policy

If you’d like to manage you use of cookies or completely turn off cookies then you can find out how to do so by using the link here.  Please note that if you do limit of block cookie use on our Website the functionality of both the Website and our services will be effected.

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site.  By continuing to browse the Website, you agree and consent to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web and mobile interfaces, and what their use means to you. At the end, we’ve included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.

We use the following types of cookies:

You can find more information about the individual cookies we use and the purposes for which we use below:

Google Analytics

We use Google Analytics to understand general trends about our content and traffic sources; for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive.

Google’s statement about privacy can be found here.


We use Mixpanel for user tracking on both our Website and our App.  Mixpanel’s website can be found here.

Twitter button

The Twitter button allows our users to share our platform and services with their followers more easily.

Twitters privacy policy states they use cookies “to collect additional Website usage data and to improve our Services” – You can read the policy in full here.

Facebook Button

We use Facebook button to allow you to share out platform with your friends and other Facebook users.

Facebook’s statement about privacy relating their Connect feature is here and also here.

Instagram button

We use an Instagram button to allow you to easily follow our Instagram account.  You can find out more about how Instagram handle your personal data by visiting their statement on Privacy here.

GooglePlus button

We use the GooglePlus to allow you to follow our page on their platform.  You can view more about how Google handle your data by viewing their Privacy Notices here.

More information about cookies

Still don’t know what cookies are?  Then why not follow the link conveniently located here which provides more information about what they are and how they work.


Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner’s Office for assistance. Further information can be found here.

Couldn’t find you as being registered with the ICO on their website.  I imagine that you’ll need to be.  If you follow the link below –